Recently an article in the June issue of “Advantages” trade magazine published- “Quick Facts About the Industry”. They referred to the popular game show “Are You Smarter than a 5th Grader” and as many of us that have seen that show, we know the importance of the ability to draw from our early school knowledge or lest be humilated. As the article states few customers care if their salesperson knows the difference between longitude and latitude but they will notice if you can't answer basic facts about the industry. Here are a just a few quick and interesting facts.
First quick fact: There are approximately 22,000 distributors in the promotional industry. What makes INKSPRESS stand out from all the rest? Our INKSPRESS research team spend hours on educating themselves on the many Promotional Products available to our customers. INKSPRESS customer service is rated outstanding by our clients. We always go the extra mile for our clients.
Second quick fact: In the ESP database there are more than 750,000 ad specialties - that's alot of products to show our clients. INKSPRESS is always looking for new products, even testing out some to see how they may help to advertise and promote our client's business. According to Advantage the top three types of Promotional Products perceived to be most effective by buyers were: 1)shirts, 2)writing instruments and 3) desk / office/business accessories.
Third quick fact: Early Products, A Little History - Can you remember digging in the cereal box for that special prize? In 1910, Kellogg's put prizes into its Cornflakes cereal boxes for the first time. Promotional Products have been around for centuries. The first calendars were printed as early as 1850. Advertising matchbooks were distributed in the early 1889. King George III of England used a card that had his likeness on one side and a reproduction of his coat of arms on the other. Even our own George Washington had metal buttons engraved with his initials to build goodwill during his campaign for his second term in office. INKSPRESS has been doing business since 1982 so we have a little history too. We have been providing Promotional Products for our customer to promote their businessness for over 26 years.
Fourth quick fact: Cost Per Impression - For example: Notepads - A 50 sheet notepad gives the buyer a minimum of 50 exposures and then if the note is passed along that number doubles. Watches - people look at their watch an average of twice an hour, with 16 waking hours for most people in a day. The imprint on the watch face is viewed 32 times in a single day. Mugs - a mug ususally lasts at least 1-2 years with three to five people viewing it each day which yields as many as 15 to 50 impressions per five-day work week. INKSPRESS will help you find the best product to yield the maximum impressions for your customer. When you realize how products are used and the many times viewed by customers it is very important to choose the right one.
As always INKSPRESS is available to help you with all of your promotional advertising products. Please visit our website www.inkspress.com or give us a call at our toll free number 866-465-7773. We look forward to providing you with quality products, fast and friendly service.
LS