Promotional Products Blog

When you think of Promotional Products, what comes to mind?  Do you think of the matches at the counter?  Perhaps you think of T-shirts or cofee mugs.  Hats?  Personalized letter openers?  Bracelets?  Calendars, keychains, and refrigerator magnets?  Of course, the answer would be all of the above--and much, much more.

Promotional Products or specialty items should be the first thing you think of when you are wanting to promote your event or your business.  However, I find that when a customer phones our office, 7 out of 10 customers will say, “I know, we waited until the last minute...”

How can something so important be the last phone call on the list?

The bottom line on promotionals is that whatever you can print on is considered a promotional item.

If you are going to properly promote your business, then you need to think carefully about these things:

• Consider who will be your customer.  Once you identify your customer, you need to think about what item they will use and appreciate.  Calendars and office items are always a good bet for getting your name “out there.“ 
• You should consider the amount of money you want to spend.  You should not be giving away items that are spendy, if the items are not going to give you the business exposure you need.  T-shirts, hats and jackets are an inexpensive way to get people to advertise for you.  They become instant walking billboards for your company.
• Consider a professional to design your business logo.  It's great to have a friend or family member help design your company logo, but make sure they are in the business or know what they are doing.  You should look professional from the start--no matter how small or large you are.  You may be a small business in your garage or basement, but no one need know if you handle yourself like the big guys! 
• Do not wait until the last minute to contact your specialty items company!  Waiting until the last minute means possible rush charges.  That is not good business.  You should have time to talk your ideas over with your specialty representative and allow them the time to research the best item for you!  We have thousands of items available and we can find the best item for the best price and just for your business.  Keychains are great, but maybe there would be a better item for you.

When considering promotion, the very lifeblood of your business, give it plenty of thought.  Do the research, and allow your specialty representative the time to consider the best promotional item for you--maybe a little more than 24 hours...

LP