Promotional Products Blog

Michael over on the small business branding blog talks about a recent experience he had at the Olive Garden (admit it, everybody likes colouring on the tables)--Forget Customer Service. Think Experiential Marketing--that was less than pleasant.  So no matter how good the food was or the service usually is, this one experience could have lost them a customer (and a blogger, which is almost doubly dangerous isn't it).  Here is his bottom line, market to your customer's experience.  Not just the service.  How was the whole time?  Warm?  Inviting?  Efficient?  Whatever you would like your customer walk away feeling, try to make that the focus.  Make the whole experience, not just the service or product, memorable.