Thursday, April 07, 2005

Are Bad Habits Hurting Your Business?

This is a good question to ask yourself--Business Opportunities Weblog | Are Bad Habits Hurting Your Small Buisiness?.  What habits are getting in your way of being sucessful?  Do you forget to return phone calls?  Answer e-mails?  Follow up on leads quickly?  Or don't invoice and collect promptly.  We all have them, the thing is to examine your day and see, what is a bad habit that is becoming--or is--a problem and work to fix it.

posted @ 12:32 PM

Experiential Marketing

Michael over on the small business branding blog talks about a recent experience he had at the Olive Garden (admit it, everybody likes colouring on the tables)--Forget Customer Service. Think Experiential Marketing--that was less than pleasant.  So no matter how good the food was or the service usually is, this one experience could have lost them a customer (and a blogger, which is almost doubly dangerous isn't it).  Here is his bottom line, market to your customer's experience.  Not just the service.  How was the whole time?  Warm?  Inviting?  Efficient?  Whatever you would like your customer walk away feeling, try to make that the focus.  Make the whole experience, not just the service or product, memorable.
 
Forget customer service. Think experiential marketing.

posted @ 12:31 PM

Making Blogs Pay

I found this article via Bill Ives--Portals and KM- Making Blogs Pay – Louis Columbus--Technology News- Commentary- Making Blogs Pay.  While Louis isn't saying anything terribly new, he is giving you the straight facts on blogging at big companies like SAP and Oracle.  Here's the other thing to remember, blogging doesn't have to be public to be effective for your company.  A little private, internal blog can help reduce communications bottlenecks and give far-flung employees a connection to head office.

posted @ 12:31 PM