Posted on Tuesday, March 08, 2005 10:55 AM
Here is a simple article from Duct Tape Marketing based on the Buddist principle that an untrained mind will bounce from one thought to another. Many small businesses try one marketing tactic, then another, and another, never waiting long enough to see what's been working. Are you chaning your message as often as your underware? Maybe you should take a page from the Zen masters. Try patience. Wait before jumping into a new change. Too many changes confuses your customers. I've been guilty of this as well in the past. Internet strategy, web metrics, usability. I tried to keep changing who I was and what I was marketing all the time. Always going for the magic phrase that would catch. In the long run tough, I wound up just as confused as my potential clients. I couldn't even come up with the "elevator pitch" for what I wanted to do!
So, focus, grasshopper. Focus.