The Word of Mouth Marketing Association (WOMMA) today published the first draft of its ethics guidelines for members.
From the organization's website:
This is a first step in the complicated process of building an industry based on consumer respect and fundamental ethical principles.
The essence of the WOMMA CODE comes down to the Honesty ROI:
- Honesty of Relationship: You say who you're speaking for
- Honesty of Opinion: You say what you believe
- Honesty of Identity: You never obscure your identity
Relevant links:
Andy Sernovitz, WOMMA's president, says the code is the first stake in the ground for word-of-mouth marketers to follow. Feedback on the code can be found here.
You may also be interested in checking out the code of conduct for a similar organization, the Viral & Buzz Marketing Association.