Posted on Tuesday, February 22, 2005 10:59 AM
CHALLENGE: "Web designers want pretty people's heads on a home page," says Ken Kornbluth, President MarketingPilot. "They fought us like crazy on our design."
It’s a constant battle for marketers, your website designer wows you with a beautiful design. It’s innovative, it has style, it looks amazing. But will it work? Will it engage your customers? Will your customers act on your call to action? Is it clear on the homepage or landing page—landing pages are special pages that you use for banner ads they are focused on that particular call to action or audience—what your call to action is?
MarketingPilot had a problem. Their site looked great, but visitors didn’t know what to do. In this case study from MarketingSherpa, you learn about making navigation simple. Just simple black text on white. On making sure that once you have some one ready to sign up for your seminar or whitepaper that you don’t distract and lose them.
As a ten-year veteran of the web-design world, I found this article to be very instructive. It shatters many myths of “good” website design and is a worthwhile read for anyone who is thinking about building a new website or redesigning their existing one.
Source: MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR — Screen shots of the example