Posted on Tuesday, February 22, 2005 10:58 AM
When people are looking for something, a product, an answer, a review, 96% of internet users start on one of many search engines—most likely Google. You have probably seen the ads Google has on its own sites’ and on many others as well. How do you, as a marketer, then learn how to get your ad in front of the right person, at the right time, for a fair price? Part 1 of this multi-part article from SmallBusinessComputing.com sets the stage well for anyone starting out in search engine marketing. This isn’t how to make sure your site is listed and ranked well in a search, but how to effectively determine what keywords most closely match your product and what the costs to advertise using them will be.
The article is simple and easy to digest. The next segments of this series should also be instructive and informative.
Source: Search Engine Marketing: Part I