Posted on Monday, January 31, 2005 9:40 AM
Here's the idea. Blog passionately. Blog about what you're excited about. And blog to stir up some controversy. Not the kind of controversy that brings negative press, but something that gets people thinking. Well that's what
Kathy Sierra says. Here are a couple good quotes from her:
"Creating passionate users is NOT about finding ways to make everyone like you. It's about finding ways to use your own passion to inspire passion in others, and anything with that much power is bound to piss off plenty of status-quo/who-moved-my-cheese people. Bring it on."
"Brains love play. Find a way to bring more play (or at least a sense of playfulness) into someone's life, and you might just end up with a fan."
Nobody attracted attention by playing it safe. Marketing, especially for small businesses, is about risk. You're taking a risk being a small business. Take a risk in your blogging. Maybe challenge the conventional wisdom in your industry. You might find that you have allies. You might find people link to you--and then visit your website to learn more about you--just because you're saying something interesting, challenging and thought provoking.
Go ahead, stir it up. You never know what might rise to the top.