Posted on Thursday, January 06, 2005 5:16 PM
Z-Coil has a simple business philosophy: build the most comfortable shoe in the world. And, according to hundreds of testimonies from customers they're doing a pretty good job.
By responding to the needs of a particular market segment - people who, quite literally, feel pain wearing normal shoes - Z-Coil is creating a passionate customer base who will do anything, including driving 3 hours to get to a store that carries the products.
And, in return, Z-Coil will do just about anything to sastisfy their customers. The company holds quarterly “meetups” with customers to determine what works and what doesn't about their products. By flying in 10-12 customers for each meetup, Z-Coil is able to go beyond the “focus group” to customers who believe in the company. This passion has caused Z-Coil to believe in their customers as well. A healthy relationship if I ever saw one.